According to an article in the New York Times, these organic snacks and prepared foods are growing increasingly popular. Unfortunately, these new products seem to be more concerned with clever packaging, rather than real health or nutritional value. That's where the greenwashing comes in. Masking a junk food with labels that say "all-natural" or "organic ingredients" doesn't necessarily make them healthy. But the promise of health and natural ingredients might be a big part of their appeal. Certainly, it's how they are marketed to us.
How does green washing look to the unsuspecting public? Here are some common traits:
· Potato chips have the same fat and calorie counts as regular chips, but they come in earthy-looking brown bags, rather than shiny foil bags.
· Happy-looking cartoon cows beam out from packages of string cheese, ice cream, and other dairy products.
· Wheat sheafs and grains are used to sell candy granola bars.
How does green washing look to the unsuspecting public? Here are some common traits:
· Potato chips have the same fat and calorie counts as regular chips, but they come in earthy-looking brown bags, rather than shiny foil bags.
· Happy-looking cartoon cows beam out from packages of string cheese, ice cream, and other dairy products.
· Wheat sheafs and grains are used to sell candy granola bars.
